4K display sales during the first three years of availability are outpacing HDTV sales during the same time period reports the Consumer Technology Association (CTA). Cumulative sales of 4K displays are expected to reach 18.6 million units in the first three years of introduction, compared to 4.2 million for HDTVs.
As summarized by Multichannel News, CTA said Q4 shipments of 4K/Ultra HD TVs to the U.S. will hit 4.5 million units, driving total sales in the category for 2016 to 10 million, a 40% jump versus 2015.
CTA said it expects 4K displays to account for 56% of all TV sales in Q4, and sees nearly half of total annual TV sales to be of 4K-capable sets.
This is due in large part to declining prices and overall display affordability--CTA reports the wholesale price of 4K TVs has dropped nearly 22% since January.
This is great news for AV professionals who will be increasingly called upon to integrate new displays, as well as the infrastructures that support the high bandwidth required for 4K distribution. It's particularly good news for fiber optic manufacturers, and the components designed for transmitting 4K signals over fiber cabling, as 4K signals can reach up to 18 Gbps--more than double the bandwidth of standard 1080p HDTV.