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Improve your sales and profitability with fiber.

Improve your sales and profitability with fiber.

Fiber optics is the latest disruptive technology to hit the commercial AV and custom installation space. And as with most disruptors, fiber is prime to help increase your sales and improve your profit margin. How? 

 

Fiber differentiates you from other integrators. Let's face it, the vast majority of quotes and installations are copper-based (think HDMI and twisted pair cables). This leaves you and your competition competing on price.

Promoting fiber not only differentiates your firm, but it also sends several key messages to your potential customer: 

  1. You understand technology trends and product roadmaps
  2. You invest in education and your team is competent with the latest solutions
  3. You care about the long-term stability of your installations
  4. You believe future-proofing is a critical component of any project 

 

Fiber creates a customer upgrade path. No integrator wants a one-and-done client; future productive business is critical for both revenue and referrals. When you integrate fiber, you install a pipe that can handle 10,000x more bandwidth than twisted pair cable -- it's the only way to truly future-proof an installation. That means you can seamlessly provide HDMI 2.1 and 8K devices, as well as whatever standard comes next. 

 

Integrating fiber increases the profitability of your installation. It's true, fiber does cost more than copper-based technology -- about 10 to 20% more. And while that means higher system costs, it also means higher installation profits... significantly more profits... Why? 

  1. Fiber is actually faster and easier to install than shielded twisted pair.... by about 80%. That's a huge savings in labor across an entire project. 
  2. Being an emerging technology, fiber commands a higher markup.... by about 50%. 
  3. Fiber is more durable than twisted pair and less prone to installation damage. In fact, modern fibers boast a 220 lb pull-rating and 3mm bend radius. 

 

But perhaps best of all, fiber will actually win you projects. Consumers realize that fiber delivers faster, more stable performance and any integrator who leverages fiber stands a much better chance to win their support. 

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Comments

Winston A. B. Brown

I am in firm agreement with these points
I am actually planning to integrate using fiber in situations where we must integrate with copper, because copper has already been used. Hence adaptors of different types are key. Any information on attaching fiber to Category cable for CCTV applications as well as Access control Readers to Controllers, Controllers to Switches will be greatly appreciated by me. Kindest regards.
Winston Brown
M.D. MODOFFICE by E H C Industries Limited
12 Ocean Blvd, UNits 13 to 15 The Office Centre Bldg
Kingston, Jamaica
Te;: +1 876 633 7006 (Office) +1 876 999 5666 (Mobile)
www.modoffice.com

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