For those of you following CES 2017 product introductions, you might have noticed LG's claims to be the first in the industry to release a 4K, hi-resolution audio speaker--the SJ9.
Perhaps more marketing than science, LG backs up the claim by equating two channels of 24-bit/96kHz audio to a total data stream exceeding 4,000kbps (24 x 96,000 x 2 = 4,608,000 bits per second).
This claim has been shredded by the blogosphere, including The Verge and ARS Technica, who are quick to point out that video pixel quantity doesn't equal audio bits per second.
You have to give LG credit, however; their marketing is certainly getting some traction. And who knows, maybe they are defining a new standard.
We bet there will be some fast followers marketing 4K audio real soon....