Salary, benefits, titles--they all traditionally aid in recruiting the ideal candidate. But what about the intangibles?
Millennials in particular are increasingly drawn to companies focused on workplace culture and environment, and millennials are quickly becoming a large part of our workforce.
As reported on Canadian Property Management, "companies are seeing their office space as a differentiator to hire those people, whereas fifteen years ago, they didn’t."
In an interview with the Crown Realty Partners' management team, they outline several observations based on recent projects:
- The employee now has a voice; the employee is now influencing where companies are locating and what the space will look like. Companies have moved from a top-down approach to being more concerned about what they can offer employees.
- In this “very large war for talent,” companies are seeing their office space as a differentiator to hire those people, whereas fifteen years ago, they didn’t.
- While larger users are looking for efficiency of space, many smaller offices continue to prefer more traditional layouts that are less open concept.
- Companies are increasing their square footage per person by adding more amenities to their office space. This includes the suburbs where it is now expected that buildings not be located in the middle of nowhere. Office tenants must provide amenities within the space in order to acquire and retain this top talent.
- Creating the best workplaces gives companies an edge in an increasingly competitive business environment. The mindset is no longer about replacing employees, but finding the crème de la crème and retaining this talent to remain successful and grow.
When we overlay these trends with huddle room metrics, we see a strong argument for technology in the workplace, especially collaboration technology.